What's the Frequency, Kenneth?

Kenny Hulshof is u­p with a TV ad in Springfield according to the KC Star.  Although I certainly understand Kenneth's need to put up an ad quickly to try to deal with his terrible poll numbers and lack of name recognition.  I was perplexed by the content of the ad.  Hushlof drives down a dirt road in a truck and almost hits a dog.  He walks through a field and invokes faith and hard work.  Says he was taught the difference between right and wrong and knows that "both Missouri and her land are blessed by God."  He says "the basic moral strength of our people" is the foundation of our future.  The ad ends by saying that Kenneth is the conservative for Governor.  So what is he trying to say exactly?

 Does he mean that Steelman lacks moral strength?  Does he mean that she does not have faith or was not taught the difference between right and wrong?  Does he mean that she is not a conservative.  Does he mean that he would restore the cuts to Medicaid or do something about rising gas prices since he was taught the difference between right and wrong?

Or does he mean that Missouri's water and air are not blessed by God?  Or perhaps that dirt roads are superior to asphalt or gravel roads.  Are we to assume that Governor Hulshof would be fine if we all drove on dirt roads with dogs yipping at our tires so long as we maintain moral strength?

Kenneth, what is the frequency?