FAIL.

Look, there's one major test of tonight's Sarah Palin speech that really matters: could some voter watching her speak honestly imagine himself being comfortable with the idea of her being President of the United States?

You may find some Republicans saying, 'yes,' but they'll be lying. 

She's likeable, but she's a lightweight

At the end of the day, voters don't usually vote for VP, they vote for Prez... Palin came off quite likeable last night but it was clear she is a lightweight; bringing little value to McCain's already struggling campaign.

That's Not the Issue

Don't get caught up in this thing that she's not qualified. GW Bush was not qualified and he won two terms against very qualified Democrats with more experience and credentials than W and the current Democratic nominee.

The issue is the phony symbols the Republics use to engender support among the blue collar voters of this country. While Democrats talk to their heads, Republics talk to their hearts and that's what Palin did tonight.

This campaign is going to be as much about personalities as it is issues, probably more so. Democrats have the issues covered, but not the personalities. Just like the last two losing Presidential elections.

Tonight Palin questioned Obama's work as a community organizer. Obama worked with laid off steel workers in making a transition from an excellent paying job, to no job. Palin was quick to diminish this work among the very brothers and sisters of the union in which her husband is a member. A membership she exploited in her speech, but turned around and denigrated in her remarks about Obama. The very definition of an elitist.

Don't waste your time on her qualifications. Voters listen to people they like, and they like Palin. Attack her as someone who is willing to throw her husbands' union brothers and sisters under the Double Talk Express for a cheap political point. Attack her for the narrow world view of symbols that she bases her politics on. Remind people of the harm and hopelessness that she and her rich 25 year U.S. Senator running mate represent. Tie them to Bush, but not on issues alone. You've got to talk to the heart of the voters, not just their heads.

Not about qualifications.

About people's heartfelt belief --justified or not-- that the person they're watching has it in them to be President of the United States.  John Kerry was more than qualified to be President, but a majority of Americans simply couldn't imagine a world where he was leading their nation.  Same deal with Palin, I say.

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