Via The Hotline:
Planned Parenthood of America today launched a multimedia campaign emphasizing the women's health elements of their services in a new cable TV ad, Internet ads and outreach using social networks, including Twitter and Facebook.
Ninety percent of the care that Planned Parenthood community health centers provide every day is primary and preventive, according to the group. Its services include wellness exams, cancer screenings, immunizations, contraception and STD testing and treatment. The push comes as the WH and lawmakers embark on sweeping health care reform. Planned Parenthood aims to emphasize its role in providing access to "affordable, quality care, including reproductive care" for women and families.